Due to FDA regulations, marketing cannot make medical claims (e.g., "Cures Insomnia"). Instead, marketing usually focuses on the "Mood" or "Experience" (e.g., "Dream," "Focus," "Revive") and educates the consumer on the aroma profile.
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Due to FDA regulations, marketing cannot make medical claims (e.g., "Cures Insomnia"). Instead, marketing usually focuses on the "Mood" or "Experience" (e.g., "Dream," "Focus," "Revive") and educates the consumer on the aroma profile.